Hologram of Sharks

The company I work for, Cortina Productions, recently did the media for the new shark exhibit at the Georgia Aquarium. We worked on creating a story-driven animation to play on a new technology called Hypervsn. It essentially uses LEDs on a wall of fans to create a 3D-esque hologram visual. The wall of fans is placed in the main area of the aquarium and above the entrance to the new exhibit. I was working on creating a complex animation of sharks swimming on and off, bumping the screen, and then swallowing you whole, but I wasn’t getting the results I had hoped for.

I had to learn the limits of this new technology in order to get a successful visual. Once I saw it in person, I realized I was going about this the wrong way. This technology is great for eye-catching product advertisements, and my product was sharks. I reworked my animation to show the swim cycles and bite of the different sharks and really tried to push how they moved in 3D space. I also had to add particles, in this case, bubbles, to create depth.

The story animation I had originally created would have been great for an LED wall, but it didn’t work for the LED fans. It needed to be more abstract. The Hypervsn technology is a great attention grabber that also gives you a futuristic feel.